Video SEO is the New Tool for Client Attractor Factor – YouTube.

Chris Heney and Tonja Waring, of Stick in Your Head Digital Marketing, are guests on The Business Spotlight TV show with Patrick Dougher. The topic of this segment is attracting business through SEO and digital marketing.

Media is changing in our world, and SEO and Digital Marketing are changing the algorithms done by search engines. “It’s changed user intent, and Google analytics is finding out what people are actually looking for,” says Chris.

Tonja breaks it down to say that you have to “get real” with your content. How can you create a lot of value in your content to get results?

Chris says, “Touching on two points: Conversion; and getting personal. People are still people…and they want to connect with you as human beings. It’s like using stock photos instead of real photos on your site. People are looking for authentic. There’s a level of disappointment,” Chris says, “so connecting on a personal level is important.”

“Google actually has a patent,” Chris goes on to say. “It’s called Search Engine User Intent. If you get a chance to look at that patent it actually describes what they are doing.” “It means that SEO, as we know it, is actually disappearing,” he says.

For more information on Stick In Your Head Digital Marketing, check out their website at StickInYourHead.com, or call 469-672-4986.

To showcase your business on The Business Spotlight, get in touch with Patrick Dougher at https://doertv.com or email patrick@DoerSuccess.com.