Dave Swift the Marketing Guru a Case Study on Digital Marketing on Vimeo on Vimeo

via Dave Swift the Marketing Guru a Case Study on Digital Marketing on Vimeo.

Dave Swift, also known as the Marketing Guru, appears on The Business Spotlight, DoerTV, to speak with host Patrick Dougher to discuss a case study of a success digital marketing campaign that Dave helped to launch with Dallas Laser Dental. With his help they received the 2011, 2012 and 2013 Consumer Choice Award in Cosmetic Dentistry.

Although this particular dentist office is not his only client, it is a great example of what Dave Swift can do to make your business come alive through social media and a digital marketing campaign. It shows how marketing can bring the customers in, through social media and the internet, and how the effects of successful marketing trickles down to excellent customer service and follow through, as well as professional and knowledgeable staff to work with.

A strategic planning was necessary, with all parties taking part, to move their marketing along and grow as social media and digital marketing grows. In addition, they remained SEO friendly, and utilized Google +, YouTube, Yahoo maps, and other search engine formats that would interlink with their websites (three main ones, with smaller sites geared for specific treatments within the practice and linking back to the main sites) for educational and conversion purposes.

Another thing that worked for them was to receive reviews and feedback from clients and visitors, and having the staff follow up with them. Repurposing the content by having them link to other associated pages also was a bonus.

For more information, and to get ahold of Dave Swift, The Marketing Guru at www.TheMarketingGuru.US, and he will get back to you. It starts with a phone call or Google Hangout, and you can put a plan together that will send your business through the roof.