Marketing Guru Dave Swift tells Patrick Dougher, of The Business Spotlight TV show, the first six laws of Marketing in this interview.

While many people think of marketing as advertising, they need to understand that marketing is much more than advertising. As a matter of fact, advertising is simply an element of marketing, just as promotions are.  Almost everything a vender tries to sell you is an element of marketing, but is not marketing itself.

Dave  is a graduate of Stanford, has worked for Proctor & Gamble, Johnson & Johnson, Pepsi Cola, and various other large corporations. He became the Senior Marketer for Greyhound, and CEO for other marketing firms.

To understand marketing you need to understand the laws of marketing so you can better choose which level of marketing you will need in order to achieve your objective. Take an individual market and determining what strategies are best for improving and getting your message out.

A market is an area, part of a triangle that includes the questions – Where is the product or service purchased? Who are your customers or niche, and what are their characteristics? Who is the competition? It starts with the demographics, and fulfills the need for those in that particular demographic area.

To learn more, and see how Dave Swift can teach you the laws of marketing, and help you to market your business, go to his website at www.TheMarketinGuru.us.