Patrick Dougher, host of The Business Spotlight, speaks with Marketing Guru Dave Swift about different marketing strategies.

Swift is a graduate of Stanford, and has worked for Proctor & Gamble; Frito Lay; Johnson & Johnson; Pepsi Cola, and various other large corporations that have helped him to gain his experience in the marketing field.

What are Marketing Strategies? What can we do to better market our business? This video could be used as a trainer for business owners who are seeking marketing strategies to enhance, brand and increase their business.

Tactics and Strategies are different. Tactics are a program, a strategy is a set of rules. Fr instance, email marketing is a tactic, while your pricing structure is a program. The strategy is the roadmap, and tactics make up part of strategy.

Part of building a strategy is knowing who to speak to. It is important to how to position yourself in the marketplace – what would you do that is different and sets you apart from the crowd? What is needed for your business?

Startups need new customers, so acquisition is important. How are you pricing yourself? High/Low; everyday low; etc. all areas have to work together. This is a strategy. Marketing is what creates perception in the eyes of the public.

To learn more, watch the video and if you like what you see, contact Dave Swift by going to his website at www.TheMarketinGuru.us.