Master of Taxation, Jeff Pickering, speaks with The Business Spotlight TV host Patrick Dougher about taxation, what forms you should file, what to expect from the IRS, and what you should do to save on your taxes.
The average person pays about 1/3 of their income in taxes of some sort – Federal, State, Local, Sales, etc. “If you were paying that much for something every year, you would want to get a discount,” says Pickering. There are indeed ways to save on your taxes, and by planning ahead, with a good accountant, you should take advantage of these savings.
Unfortunately, says Pickering, people pay more attention to the details of their vacation than they do on their taxes. Businesses are usually in a better position because they know and make plans ahead for these by using an accountant to watch out for them. Ordinary people do not, but should.
One of the biggest mistakes a business owner makes is that when they are having a bad year they think they don’t have to worry about taxes. According to Pickering, that is a mistake because they need to look for ways to save on their taxes in bad years as well as good years.
For help with your taxes, or other financial questions, contact Jeff Pickering through his website – http://pickeringcpa.com/, or call him at 972-378-5200.
The Business Spotlight is an excellent SEO Marketing tool in the Dallas and Fort Worth area for business owners who are trying to find ways to increase traffic and build a reputation for themselves in their niche. Email Patrick Dougher at [email protected] to get a quote for being on the show.
Patrick Dougher, host of The Business Spotlight TV Show in Dallas, is speaking with other community leaders and businessmen about local charities. His guests this week are Dick Evans/President/CEO-Proliance Resource Group, LLC and Past President of Social Venture Partners (SVP);Dale Young, CEO with Summitt Consolidated Group; Bob Wright, founder of SVP. They are discussing their big upcoming community involvement event October 30th, bigBANG!
October 30 is the date for the bigBANG! to be held at Paul Quinn College, 3837 Simpson Stuart Rd, Dallas, TX to benefit children in poverty. The event will be spotlighting local leaders and organizations who “are posed to bring innovative change to our community.” You can learn more about the event, and get your ticket to attend on the website: http://BiGBangTX.com.
According to Young this event is a great way to see what SVP has to offer, and see the passion those involved have with helping and building their communities.
Going into the involvement with SVP Dallas Evans did not originally see getting involved with SVP Dallas so much as a way to help his business, but he found it actually has. Like any other business, non-profits needs these services. They are looking to attract as many top quality people as they can. Some of the services he uses in his company could be carried forward into charity work, and his consulting company deals in the areas of human resources, risk management, insurance.
Evans says his company goes in to evaluate the 501-C charities, including the tools they use to draw the people they need. They do this pro-bono. From this audit they are able to connect these charities to some truly amazing business owners, through SVP that will help the charities to grow, raise more money, and educate others.
Evans goes on to say that, although the primary reason business get into philanthropy is not to increase their own bottom line, through the networking with other like-minded businesses, and building a reputation for working for, as well as with, others, it does just that.
Young tells other business owners that working with charities is just “the right thing to do.” He thinks the SVP model is unique, and different from other charities. Young promotes the causes as they are brought to him, and shares their information to other business owners.
Wright tells of the business model that became SVP, “making small involvements of money, but large investments of time and experience.” SVP has been around for over 15 years.They look for Social Entrepreneurs, but in the long run charities are just like businesses.
Relationship Management and organizing the orbits in your life through an app is the topic of this segment of The Business Spotlight, hosted by Patrick Dougher. Pat’s guest is Mike Muhney, former owner and founder of ACT! And current CEO of VIPorbit.
An example of how mistakes only makes you stronger, Mike Muhney and his partner in ACT!, both career salesmen, failed in their first attempt to grow their business. After brainstorming they came up with a different direction with tremendous success.
They sold ACT!, but it left Mike with a feeling of loss. Having sold his “baby” and his dream, and because it was such a tremendous success, everything became anti-climatic after that. This led him to start and develop VIPoribit, a fast growing software application.
VIPorbit is an Apple application for people (business and personal) to manage their customer and contact information, as well as their calendar. It allows you to sync your other Apple products, while providing backups to prevent loss of information. It allows relationship management by helping you track your interaction with clients, friends and family, and integrates a variety of social media tools, including Skype.
Throughout our life we have different things going on around us. Mike like to call them orbits. We have different orbits in our life for different relationships – family orbit, friends orbit, clients orbit, etc. Sometimes these orbits can get a little hard to manage, and often they overlap. That is what VIPorbit does.
The software logs everything you do – emailing, messaging, phone calls, scheduling, etc., allowing you to keep a detailed history of your interaction with the contacts in your database.
Another aspect, VIPlinks, can link your contacts between one another. This is useful when trying to contact someone in an organization who may not be available, so you are able to connect with someone else within that organization.
Chris Heney and Tonja Waring, of Stick in Your Head Digital Marketing, are guests on The Business Spotlight TV show with Patrick Dougher. The topic of this segment is attracting business through SEO and digital marketing.
Media is changing in our world, and SEO and Digital Marketing are changing the algorithms done by search engines. “It’s changed user intent, and Google analytics is finding out what people are actually looking for,” says Chris.
Tonja breaks it down to say that you have to “get real” with your content. How can you create a lot of value in your content to get results?
Chris says, “Touching on two points: Conversion; and getting personal. People are still people…and they want to connect with you as human beings. It’s like using stock photos instead of real photos on your site. People are looking for authentic. There’s a level of disappointment,” Chris says, “so connecting on a personal level is important.”
“Google actually has a patent,” Chris goes on to say. “It’s called Search Engine User Intent. If you get a chance to look at that patent it actually describes what they are doing.” “It means that SEO, as we know it, is actually disappearing,” he says.
For more information on Stick In Your Head Digital Marketing, check out their website at StickInYourHead.com, or call 469-672-4986.
A freestanding business online can extend their conversions and bring in more clients by going online, says David Swift, Marketing Guru to Patrick Dougher of The Business Spotlight TV in the Dallas area.
One of the keys marketing experts look to help their clients increase their customer conversions rate is through digital marketing. They search ways to showcase their services, and how going online can lead to more people understanding what your services are.
Conversions is the backbone of business, and finding more ways to increase the rate of conversions is what all business’ look for, and how marketers make their money.
The way marketers go about it is to maximize their value, and highlight each individual segment of the business is by using video and digital marketing by dividing topics them into segments, like chapters in a book.
The Business Spotlight TV show is one example of digital marketing, and how taking an interview to showcase your business and post it on YouTube, Vimeo and other social media extends the reach of the marketing budget, it also takes the message viral and allows potential clients to see the business as more than a wall and staff, but see the actual humanity and journey behind it.
This segment of The Business Spotlight is one of five shows that will be addressing the changes in media within our lifetime, and how we can use these changes to improve our lives, and our businesses.
Louis Estrada, managing partner of ES Creative Gang, has worked in many genres within media, and with so many professionals all over the world, especially in Latin America, to help give birth to whole networks. Louis is Patrick Dougher’s guest for this segment of The Business Spotlight, a television show in the Dallas/Ft. Worth area that uses various media to showcase businesses, and brings tips, news and relevant information for viewers all across the country.
Once, not too long ago but within the lifetimes of baby boomers, there were only three basic television channels. Radios and newspapers were popular, and there were no computers or internet. Things have shifted over the years, but media has not become extinct, but exploded into many different areas that are able to connect us all over the world.
According to Louis, the changes in media continue to evolve. “Just last week Netflix reached a milestone of over 50 million subscribers…Their biggest challenge now is the way that it gets there. Their biggest fight is actually with the people who provide the internet for all of us – Time Warner, AT&T, Verizon, etc. because they are fighting against their competitor, and their competitor is actually the one giving them the internet service.”
“It’s interesting because their competitors are actually relying on their competitors to give them the service to get their product out,” he says. “So the competitive landscape has become very exciting.”
We are self-centered, and we want it NOW. Speed is actually noticeable to some people. Information is king, it has always been king. Translate that into business and marketing and you want information NOW. You need to distinguish yourself from everyone else who is doing what you do.
Everyone has a website. Media, which now includes video, is how we get the message out and has always been the most powerful way to get your message out – with movies, with moving pictures and music, etc.
Business owners are not including in their message moving images, and video, because they think it is too expensive, and it’s not. “Like everything else, technology has brought it to a point where it is affordable. The only thing you have to do is tell it in a story, and tell it in a compelling way,” says Louis.
You can learn more about Louis Estrada and ES Creative Gang at www.ESCreativeGang.com, or by calling them at 817-271-5865.
To find out how you can become a guest on The Business Spotlight through the website DoerTV.com or by calling 817-368-6843.
Media, video and the way video impacts our lives is the subject of this segment of The Business Spotlight with host Patrick Dougher. The guest of this show is Valerie Riefenstahl, co-owner of the Alternative Board in the Dallas area.
Valerie and her coworkers have seen how video impacts our lives and businesses in so many ways. She sees video as the way a business can connect with their clients, or potential clients, who are checking them out on the internet. First they will Google you, and then they will check out your website. If you have video, “Video will be clicked on much more frequently,” she says. “A short, two minute chat about your value proposition, and they can see how you are able to solve their problem. They don’t feel like they’re being sold to with a video, but that they are finding a solution.”
Getting the message right is important. Because of this, business owners seem to avoid videos like the plague. Many feel they don’t know how to do them right, they’re not sure they are able to give the right message, and are afraid of it. It’s really not that hard, and when they understand how video can impact their lives and their business they will not be so afraid to take the plunge.
People see you as more human when you have a video, and see that you are just a person like they are. It gets the customer looking at you in a different way.
Patrick gives excellent advise on growing your company. I have been able to put many of his ideas to use.
Patrick is an astute business mentor and coach. He has his own internet radio program called the Implementors Corner. He leads master mind groups and provides success training and improvement programs.
I have enjoyed working with Pat on a number of marketing projects and master mind groups. Excellent knowledge of presentation and marketing skills.
Patrick has always given me good advice. I always listen to what Patrick has to say.